| Yahoo not too bright |
[Aug. 16th, 2004|06:03 pm] |
Another one I've been meaning to upload for a while...
This "Found" ad campaign from Yahoo has a fairly good concept. Make the adverts actually relevant to their placement.
They're totally let down by their poor choice of hypothetical searches, however. Declaring there to be "Cumulonimbus" where actually there is a beautifully clear blue sky is understandable, given the typical British summer, but this one in Southwark tube station - pointing exactly to the opposite of the direction you'd have to take to get to Waterloo, only one stop along the Jubilee line - is just woefully inept. |
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